Corporate Social Responsibility (CSR) has been gaining momentum in recent years and is by now considered highly relevant to a company’s competitiveness. Scientific evidence indicates that CSR brings benefits in terms of risk management, access to capital, human resource management, cost saving, customer relationship and innovation capacity.
CSR describes the act of serving their social and environmental responsibilities, and thereby giving something back to the stakeholders they need to generate profit. Companies with a strong Corporate Social Responsibility programme contribute to inclusive and sustainable growth, engaging internal and external stakeholders. Thereby firms can better anticipate and incorporate societies expectations into their strategy. By implementing CSR programmes they build trust among employees, consumers and citizens, creating an environment that fosters their innovation and growth.
Especially due to the political reforms over the recent years, the amount of resources spent for CSR activities are on an all time high. India’s ministry of corporate affairs is mandating companies to plough back at least 2 per cent of their three-year average net profit on CSR-related activities within India from fiscal year 2015 onwards. This applies to all companies with at least Rs 5 crore net profit, Rs 1,000 crore turnover or Rs 500 crore net worth.
A Sustainable Partnership
SARD with its wide spectrum of experience in CSR and successfully proven approaches in the fields of education, health and livelihood has carved a niche for itself as a resource agency in conceptualizing and operationalization of development projects for leading corporate houses. Numerous enterprises like Ballarpur Industries, Cairn UK, ITC, Hero Honda, Reliance, SRF, TCI and others appreciated our experience in development projects and chose us to design and supervise their responsibility initiatives.
We develop a CSR strategy according to your business model and corporate values. We find ways to manage business processes in a way that generate an overall positive impact on society. Our CSR approach connects business decision-making to ethical values, compliance with legal requirements, respect for people, communities and the environment. CSR is seen as a comprehensive set of policies, practices and programmes that are integrated throughout business operations and decision-making.
A Programme that Meets the Demands
In order to design an adequate strategy in the target area we assess the current situation of the communities with respect to education, health and livelihood and compile a need assessment of the region. This process includes visiting of schools, local institutions and rural villages. On the basis of the study we develop an intervention that tackle the identified problems.
Our previous CSR interventions in the area of education included the setting up of child resource centres, capacity building of government teachers, remedial education, school enrolment drives, science fairs, quiz competitions, establishment of libraries and organizing of extra-curricular activities. On the health side we conducted health check-ups, polio vaccination events, sanitation and hygiene awareness campaigns and HIV/STD workshops. To increase the livelihood options of the target communities we set up Self-Help Groups (SHG) and capacitate them on a variety of topics like entrepreneurship, account keeping, micro finance, etc. The business ideas that some of SARD’s SHGs implemented so far are impressive and contributed to a significant increase of the family incomes. Besides that vocational and life skill trainings are offered that range from ICT trainings to mechanical repair workshops.